The Multicultural Agency as a Global Agency.

Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.” Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revitalize key domestic industries, resulting in surpluses and rates of growth surpassing our own and that of other industrialized nations.

The boom of these “emerging” economies has also been fueled by budding affluent consumer markets vying for the attention of global brands. What does this mean for American-inspired brand-building and what role can US multicultural advertising agencies and professional play in helping companies and brands figure out this next phase of global marketing.

By Roberto Ramos – President/CEO & Co-Founder, the vox collective

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