Yahoo! Telemundo launches Search Assist.

Yahoo! Telemundo launched Search Assist making Web search an effortless task for U.S. Hispanic consumers. The new Yahoo! Telemundo Search was designed to better understand user intent and provide them with the results they are looking for in just one search.

Recent research conducted by Harris Interactive on behalf of Yahoo! on the state of the Web shows that consumers are suffering from “Web Search fatigue.” The study revealed that 99 percent of online adults use a search engine to find information on the Internet, with a mere 15 percent of people finding what they’re looking for with their first search and typically needing to conduct three to four searches.

“The new Yahoo! Telemundo Search was created to optimize user experience and get consumers what they want on the first search query, said Jose Rivera Font, vice president and general manager, Yahoo! Hispanic Americas. “Consumers want answers and they want them quickly, so the changes we’ve made are focused on getting people to the best answer – whether it be a Web link, photo, video or video clip – all in one search.”

Search Assist goes beyond basic search “suggestions” and gives consumers real-time query suggestions as well as related topics and concepts, which is especially valuable when a person is searching for an unfamiliar topic.