Fundacion Azteca America Partners with the Ad Council for Health Awareness Campaign.

Fundacion Azteca America, the non-profit arm of Spanish-language television network Azteca America, announced the launch of a nationwide health awareness campaign in collaboration with the Ad Council.

The campaign includes informational brochures on prevention and treatment for the most prevalent diseases among Hispanics, using information provided by the U.S. Department of Health and Human Services and the U.S. Environmental Protection Agency. Heart disease, diabetes, obesity, and asthma are on the rise, as well as being some of the leading
causes of death in the Latino community. The goal is to inform about the causes of these diseases and their treatment, with the aim of early detection and prevention. The brochures will be distributed through Azteca America’s local affiliate stations as well as through other prominent Hispanic non-profit organizations.

“We are excited to be a part of this campaign to stress the importance of leading healthful lives. Our mission will be to carry the message to Hispanic families to help eradicate this growing health risk,” said Luis J. Echarte, Chairman of Azteca America and Fundacion Azteca America.

This collaboration is part of an ongoing partnership with the Ad Council, which includes a $3.5 million airtime donation for 2008.