Oracle Beauty Brands to launch Paulina Rubio fragrance.

Oracle Beauty Brands announced the signing of Mexican international pop star Paulina Rubio to market her debut fragrance.

Set to launch in the Western Hemisphere in the fall of 2008, the yet-to-be named fragrance is the first from Paulina Rubio. Oracle Beauty Brands is working exclusively with Takasago International, one of the world’s leading companies in fragrance development, to create a unique and magnificent fragrance for Ms. Rubio. The fragrance will be in retail stores just in time for the Holiday season.

“Paulina Rubio exudes sensuality and fun — a combination of unique characteristics that will be bottled inside her exclusive fragrance,” said Richard Montanaro, C.E.O. of Oracle Beauty Brands. “Working hand-in-hand with Paulina, Oracle has developed a one-of-a-kind scent that captures the essence of a strong, beautiful and sexy woman.”

Ms. Rubio could not be more thrilled, “I love perfume and I have always wanted to kiss the world with a fragrance that speaks of love and passion. I am thrilled to be working with the caliber of professionals at Oracle and especially Paul Miller who has played an integral part of launching many celebrity fragrances including Elizabeth Taylor’s Passion and White Diamonds.”

“We look forward to building the Paulina Rubio fragrance brand into great success for consumers everywhere and are extremely pleased to enter the powerful Latin market with a superstar like Paulina. Her creativity and professionalism have made the creation of her fragrance seamless” said Paul Miller, VP Sales and Marketing.