Consumers and Designer Brands

In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify. Nielsen’s global designer brands survey, the largest of its kind, gauges the current and aspirational purchasing habits of online consumers across the globe. This year’s survey reveals that one sixth (16%) of the world’s consumers claim to buy designer brands, while one-third (31%) claim to know a designer label buyer.

“In the last few years, the luxury sector has really opened up. We have seen many design houses beginning to diversify their offerings to ensure they are catering for consumers of all ages – from babywear to pet accessories! It’s not unusual for designer brands to offer two or three diffusion lines to cater for different consumer segments as well as expanding into accessories, luggage, jewelry, homewares and interiors and even the technology sector with branded mobile phones – and consumers are responding positively,” remarked Karen Watson, Chief Communications Officer, The Nielsen Company.

To download study CLICK on link below (Adobe Acrobat Reader required):
http://www.nielsen.com/solutions/GlobalNielsenLuxuryBrandsMay08.pdf>