Young GlobalHue Latino creatives’ Animal Education wins a Spot at Cannes.

Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the “Not So Young Creatives” national competition conducted by Circulo Creativo, an international organization that promotes Hispanic advertising in the United States and Latin America.

Led by GlobalHue Latino Creative Director, Amany Mroueh, creative team members Felipe Godinez, Assistant Creative Director, and Gerard Garoler, Senior Copywriter, will showcase their award-winning piece at the Cannes International Advertising Festival, June 15-21 in Cannes, France.

“Our team captured the importance of being responsible pet owners in a clever and thought-provoking manner,” says Tony Hidalgo, Senior Vice President – Executive Creative Director of GlobalHue Latino. “We are extremely proud of Amany, Felipe and Gerard and all GlobalHue creatives, who we believe are the best in the multicultural space.”

Each year, Circulo Creativo chooses one non-profit organization and gives creative teams with members over 28-years-old the opportunity to compete by developing a subject-specific print ad in less than four days. This year’s assignment was to develop a piece for the American Humane Society that showed Hispanics how important it is to spay or neuter their pets in an effort to lower the five to six million animals that are euthanized each year.

GlobalHue’s piece, entitled “Science Book,” took an educational approach to the existing problem. The theme, “They Never Had Your Education, so Plan Their Family for Them,” visually highlights the animal reproductive system and creates an empathetic experience for viewers.

“We are extremely honored to receive this award from Circulo Creativo,” says Linda De Jesus-Cutler, President of GlobalHue Latino. “It speaks to the tremendous vision and talent of our creative team while giving us the opportunity to connect with Hispanics from a social responsibility perspective.”