DirectoryM launches U.S. Hispanic and LatAM local online solution.

DirectoryM announced new services targeted squarely at the fast-growing, U.S. Hispanic and Latin American markets. With this initiative DirectoryM now offers content partners and advertisers a vehicle to engage with a more diverse and local online audiences in Spanish and Portuguese speaking markets in the U.S. and Latin America.

“We’ve achieved tremendous success in testing our solutions with different languages, priming us for a strong entry and leadership position within the Spanish speaking market. In some instances, we’ve seen 30 percent week over week growth.” said Hans Orejuela, VP of content, DirectoryM. “With three of our company founders being of Latin descent, this was a natural progression for our business.”

“This is an opportune time to pursue the local advertising market in Latin America, starting with Mexico and expanding to Brazil and Argentina,” said William Pasos, VP of expansion, DirectoryM. “As the first to penetrate these markets, we believe in the power and strengths of these economies.”