DIRECTV Más officially launches expanded channel offering during Up-fronts Week.

DIRECTV Más will unveil its latest Spanish-language programming and advertising campaign to the press.

With programming tailored to serve the viewing needs of the U.S. Hispanic community through a value oriented program offering, DIRECTV Más continues to establish its commitment to the Hispanic viewer through the recent addition of exclusive, high quality channels, leading the growing Spanish-language satellite television market into the future.

To help the Hispanic community choose the best viewing options to preserve their culture and find relevant quality programming, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens an already robust top rated programming package from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain, in addition to 230 English-language channels.

The unveiling of the advertising campaign created by DMG Solutions, as well as the official presentation by John De Armas Vice President of WorldDIRECT will take place Thursday May 15th from 6:30-8:30pm at New World Stages complex in the heart of Manhattan. Located at 340 West 50th Street.