FSN Houston Teams with Astros to Produce Spanish-Language Telecasts.

Appealing to the growing and established Hispanic markets in Houston and South Texas, the Houston Astros and television partner FSN Houston announced that they have joined forces to produce and televise 15 Astros games in Spanish in 2008.

The Spanish-language broadcasts will be original productions separate from FSN Houston’s telecasts and will be carried on secondary FSN Plus channels on cable systems in Houston and South Texas markets. They also will be made available to DirecTV and Dish Network. Veteran announcer Rene Cardenas, who pioneered Astros Spanish-language radio broadcasts when the team debuted in 1962 and is considered the dean of Major League Baseball Spanish announcers, will team with Raul Saenz to call the games. Spanish graphics will supplement the broadcasts.

The first Astros Spanish-language telecasts are scheduled for May 7 and May 8 against the Washington Nationals. Spanish-language Astros games will be shown throughout the season with six in May, four in June, two in July, two in August and one in September.

In Houston, the games will be carried on Comcast Cable channel 76, which is available to digital cable customers (see schedule below for other markets).

“The Houston Astros are thrilled at the opportunity to provide Spanish-language broadcasts to markets all across Texas,” said Houston Astros Senior Vice President Communications Jay Lucas. “We will provide an excellent product to our Spanish-speaking fans by combining an outstanding broadcast team in Rene Cardenas and Raul Saenz with FSN Houston’s high-caliber production quality. We’re happy to be able to offer this product to fans that have been among the most passionate and devoted to our team throughout the history of our franchise.”

“The Houston Astros are one of the most aggressive teams in Major League Baseball to reach out and market to their Spanish-speaking fans and we’re excited to help them target their fan base,” said FSN Houston Senior Vice President/General Manager Steve Tello. “The Astros recognize the importance of the Hispanic community and have developed a plan that appeals to their growing Spanish audience.”

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