The 2015 media plan – a work of fiction
April 1, 2008
Brand name: Swallow Throat Spray
Message delivery plan Fiscal 2015 shown at constant 2008 currencies
(ignores switch from US$ to Euro on Jan 1st 2012)
The US / Canada audience delivery of the season (and indeed franchise) finale of Found released by Microsoft’s Disney division in May of 2014 is a relevant illustration of the watershed advertisers are facing as we plan for the coming year.
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