Hosbein SR VP Marketing at Nielsen Business Media.
March 30, 2008
Nielsen Business Media announced it has appointed Mark Hosbein to the position of Senior Vice President of Marketing. A highly respected marketing executive, Hosbein joins Nielsen with more than 20 years of experience in the financial services, online media, television, and consumer packaged goods industries. He will be based in New York and report to Greg Farrar, President of Nielsen Business Media.
“I’m excited to have Mark on board because I’m confident he will be instrumental in building a solid marketing organization to increase the effectiveness and sophistication of our marketing capabilities,” said Farrar. “Mark will be key in helping us develop strong, uniform marketing processes across the company.”
In his new role, Hosbein will lead all of Nielsen Business Media’s integrated marketing and strategy development efforts across multiple platforms – online, in print and face-to-face.
