German-Coley new Executive Creative Director at Machado/Garcia-Serra Communications.

Manuel E. Machado, CEO/Co-Chairman of Machado/Garcia-Serra Communications (MGS), announced that Mariano German-Coley has joined the firm as Executive Creative Director. German-Coley will be responsible for managing all creative operations, including concept ideation and overseeing development of advertising campaigns for the agency’s national and regional client partners.

German-Coley comes to MGS from Conill/Saatchi&Saatchi, where as Senior Creative he oversaw the creative team on top accounts such as Crest, Tide, Pampers and Lexus. He brings over 10 years of creative experience working on major worldwide brands, such as: Haagen-Dazs, Xerox, Ace, Gain, Secret, DirecTV, Nissan, Pepto-Bismol, and Kellogg’s. German Coley’s prior stints include Creative Director for Tactics Europe in Madrid, Spain; Associate Creative Director for Leo Burnett in Puerto Rico; Creative Director for Factoria de Ideas in the Dominican Republic; and Senior Copywriter for Publicis in Madrid, Spain.

“We are delighted to have Mariano join the MGS Team,” stated Machado. “His creative passion and visionary eye, coupled with exceptional leadership and expertise made him a natural choice for us as we continue to provide the most compelling, sales generating advertising campaigns for our Client Partners. He will certainly be an asset to our company.”