Casio zooms in on Hispanics with Revolucion.

Casio America, Inc. has selected New York based Revolucion for its premier Hispanic marketing initiative. Revolucion will be responsible for an integrated advertising campaign promoting Casio’s new digital camera, the EXILIM Card EX-S10, the world’s smallest and thinnest* 10.1 megapixel model.

The communications agency will launch the multifaceted campaign during the “Dads and Grads” time frame of May/June and the 2008 holiday season.

“To capture the growing power of the U.S. Hispanic market, we sought out the most agile and knowledgeable agency to lead the charge,” says Sue VanderSchans, Casio America’s Director of Strategic Communications and Marketing. “Revolucion N presented us with an integrated, turnkey approach to bring this unique product to the market. We were impressed with their clear vision and deep understanding of the Casio brand.”

Federico L. Mejer, Partner and Chief Planning Officer of Revolucion added, “Casio was the first electronics company to introduce a digital camera into the market, so we are particularly proud to be working with such an innovator We are very excited to lead Casio in this vital move into the Hispanic market.”