Bifulco named Sr VP & CMO at Home Depot.

The Home Depot announced it has named Frank Bifulco senior vice president and chief marketing officer. Bifulco will report to Craig Menear, the Company’s executive vice president, Merchandising.

Bifulco will have full responsibility for the strategic marketing vision of The Home Depot along with category marketing and brand development. He will join the Company on April 28. John Ross, who served as the interim head of the Company’s marketing department while performing his regular duties, will remain in his role of vice president, Advertising.

Previously, from 2001 to 2003, Bifulco served as the chief marketing officer for The Timberland Co., setting the overall business strategy and direction for building the brand and for driving consumer marketing efforts globally. From 1994 to 2000, he was the senior vice president, marketing for Coca-Cola North America, responsible for brand management and for volume- driving consumer marketing plans across the U.S. and Canada. He started his professional career at Procter & Gamble.