Marca Hispanic, MV42°, Siboney USA, SMG United & Tapestry take top honors at 2007 HMPE Awards.

HispanicAd.com announced the winners of the 8th Annual Excelencia Media Planning Awards (HMPE) at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) semi-annual conference in San Antonio, Texas on Thursday April 17, 2008.

HispanicAd.com presented awards for the best media plans in nine categories as well as the “Gran Plan”.

The judges for this year’s competition were:

Ana Crandell – Client Communications Director at OMD Latino

Raquel Tomasino – Director of Operations & Media at Ferrer USA

Claudia Varela – Media Director – Accentmarketing

Winners for the 8th Annual HispanicAd.com Excelencia Media Planning Awards are:

Best Media Plan under $1 Million

Agency: MV42°
Client: Kraft
Product: Chips Ahoy!
Media Director: Andrea Slodowicz
Media Planner: Stacey Abreu
Media Buyer: Danielle Gonzalez
Client: Scott Utke

Best Plan Using Direct Response

Agency: Tapestry
Client: H&R Block
Product: Income Tax Course
Media Director: Isabella Sanchez
Associate Media Director: Victor Garcia
Media Supervisors: Mariel Cantillo & Carrie Campbell
Media Buyer: Adriana Arango
Client: Trisha Raines

Best Plan using Internet

Agency: Tapestry
Client: Miller
Product: Miller Lite
Media Director: Marla Skiko & Dana Bonkowski
Associate Media Director: Ann Poulose
Media Associate: Alex Barillas
Client: Dave Genel & Tom Gonzales

Best Plan Using Magazines

Agency: Siboney USA
Client: MilkPep
Product: Fluid Milk
Media Director: Nancy Tellet
Media Planner: Allison Valentine
Media Buyer: Eric Dunefsky
Client: Victor Zaborsky

Best Plan using Newspapers

Agency: Marca Hispanic
Client: Infiniti
Product: 2008 G37 coupe & 2008 EX35
Media Director: Edwin Ortega
Associate Planner: Marcella Murillo
Media Buyer: OMD
Client: JeWayne Thomas

Best Plan using Out Of Home

Agency: MV42°
Client: Kraft
Product: Tang
Media Director: Andrea Slodowicz
Media Planner: Stacey Abreu
Media Buyer: Stacey Abreu
Client: Ivelisse Roche

Best Plan using Radio

Agency: SMG United
Client: Procter & Gamble
Product: Herbal Essences
Media Director: Elena Marroquin – SMG United
Media Planner: Dan O’Brien – SMG United
Media Buyer: Marcy Greenberger – Tapestry (Broadcast/Digital AOR)
Client: Carolina Rogoll

Best Plan Using Television

Agency: Tapestry
Client: Comcast
Product: Comcast Digital TV
Media Director: Terri McKinzie
Media Buyer: Adriana Arango
Client: Carlos Morales

El Gran Plan (The Best of The Best)

Best Plan under $1 Million
Agency: MV42°
Client: Kraft
Product: Chips Ahoy!
Media Director: Andrea Slodowicz
Media Planner: Stacey Abreu
Media Buyer: Danielle Gonzalez
Client: Scott Utke