Radilla Advertising launches in Chicago.

Rebecca Illingworth Radilla, President and Founder of Illingworth Communications, a Minneapolis-based media buying agency, is re-launching her firm as a new full-service agency — Radilla Advertising — headquartered in Chicago.

Radilla Advertising will focus its business on the vertical markets such as the Hispanic, Alternative Lifestyle, African American and other rapidly expanding markets, as well as sports media buying and overall arena marketing. Radilla Advertising will specialize in building national and regional strategies — from the NFL to NASCAR, and from the Hispanic market to Gay Pride.

“We take the cliché out of niche,” said Illingworth Radilla. “We are seeking the ‘forgotten’ budget. We optimize the budgets companies establish as quota fulfillments. Inevitably the forgotten budget becomes a dominant voice for a company’s brand image … a secure revenue builder.”

“Radilla Advertising is excited to call Chicago home where we focus on doing creative work that is client-focused as opposed to agency-focused,” said Creative Director, Brian Willette. “The vertical marketplace is a strategic method of targeting today’s consumer in an ever-so-challenging economy.”