Avoiding the real ‘recipe for failure’ with Hispanics.
March 2, 2008
Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you’re talking about English-language or Spanish-language TV. So when I recently read about Nielsen’s “fusion metrics” I thought I had traveled back in time. Why is it that in our infinite desire to get marketers to take Hispanic consumers seriously we resort to a TV-centric mode?
To view blog CLICK on link below: https://hispanicad.comblog>
