Zimmerman wins Pep Boys Account.

Zimmerman Advertising has been named agency of record for The Pep Boys – Manny, Moe & Jack 35 states and Puerto Rico.

Pep Boys, which spent $85 million last year, will benefit from the agency’s take-no-prisoners approach to grabbing market share and achieving both out-of-the-starting-gate and lasting results, developing and implementing a holistic advertising and marketing campaign, including media planning and buying, creative strategy and a complete retail activation plan.