Marketwire launches North America Hispanic Newsline.

Marketwire announces an expanded news distribution circuit targeting the 160 million Hispanics living in the United States, Canada, Mexico and Puerto Rico. At its core is NoticiasFinancieras, Latin America’s largest, most prominent news distribution and syndication system, and now a Marketwire company gained from its recent acquisition of International Media Services (IMS) Companies in January 2008. News distribution partners EFE, Associated Press, Notimex and Agencia El Universal are also part of this expanded distribution circuit.

“As Hispanic influence and buying power extend beyond traditional US metropolitan areas and states, we saw a need for an efficient, effective way to reach this powerful and influential population group,” said Hector Botero, vice president, emerging markets, Marketwire. “North America Hispanic newsline gives our clients an integrated and complete approach to reaching Hispanic audiences in the US and Canada as well as in Mexico and Puerto Rico, two regions with influential Hispanic media outlets boasting loyal followings of Hispanics living in the US and Canada.”

“Marketwire’s North America Hispanic newsline is an integral part of our emerging markets growth strategy. We continue to invest in the resources and technologies that give our clients more effective and efficient ways to reach their target audiences — whether minority populations in North America or those in developing, third-world countries,” said Thom Brodeur, senior vice president, global strategy and development, Marketwire.