Macy’s Spring Brand campaign premieres a Spanish-Language Version.

Macy’s announced the continuation of its star-studded advertising campaign that highlights the retailer’s talented and well-known family of fashion and home designers. This season, two new spots feature both returning favorites and fresh faces to the cast and will aim to reach broader audiences with a Spanish-language version. The spots, directed by Oscar-winning director Barry Levinson, will launch March 23rd.

Adding new names to the Macy’s line-up of celebrity designers, the advertisements include icons Carlos Santana, Gabriel Aubry, Mariah Carey, Martha Stewart and Donald Trump.

“Carlos and Mariah”, the premier spot featuring music luminaries Mariah Carey and Carlos Santana, will launch in Spanish on March 23 and debut the week of March 24 on network primetime. Also launching that week, “The New Guy” introduces Calvin Klein model Gabriel Aubry to the illustrious Macy’s team. Macy’s brand television spots are available for viewing on macys.com/star.

“Macy’s new brand spots are a natural evolution of the successful campaign that premiered last fall,” said Peter Sachse, president of Macy’s Corporate Marketing. “Under the gifted direction of Barry Levinson, the spring spots make more ‘stars of Macy’s’ connections with new and unexpected twists. Whether that’s Carlos Santana playing the ‘song of a stiletto’ or Calvin Klein model Gabriel Aubry showing up for his first day of work, the campaign cleverly speaks to the variety of merchandise that Macy’s offers customers and reinforces our position as America’s premier department store.”

Barry Levinson, known for his multitude of award-winning films, won the Academy Award for Best Director in 1988 for Rain Man. His repertoire also includes celebrated films like Good Morning, Vietnam; The Natural; Wag the Dog; Bugsy and Diner. The fall Macy’s brand campaign was Levinson’s first time directing a national television commercial campaign.

The Macy’s brand campaign spots will be prominently featured throughout spring on highly rated shows, and will run in coordination with Macy’s advertising featuring promotion-driven events.

JWT New York was the agency responsible for the creative development in collaboration with Macy’s Corporate Marketing. Mediaedge:cia developed and implemented the media campaign in collaboration with Macy’s Corporate Marketing.