Radio Latina, Radio Formula & Digital form alliance.

Media Access Partners, Inc. announced the creation of a new broadcast group for San Diego and Tijuana, with the formation of an advertising sales alliance between XLTN-FM 104.5/Radio Latina, XKAM-AM 950/Radio Formula, XEXX-AM 1420 and XRST-FM 107.7/Digital.

The broadcasters participating in the new alliance are The Imagen Group, directed by Alberto Vejar Palencia Inc., Synesthesia Communications, Inc., directed by Enrique Bernal Vázquez and Media Access Partners, Inc., directed by Rodger Seelert.

“We are very excited to announce the creation of a premier radio group for San Diego advertisers and listeners,” announced Rodger Seelert, President of Media Access Partners, Inc. “Each of the stations within the new group is the market leader in their format and each delivers a large and viable audience on both sides of the International border”.

XLTN-FM 104.5 – Radio Latina is one of the true heritage radio properties in San Diego and Tijuana and is the exclusive Spanish Contemporary formatted station in the region.

XKAM-AM 950 – Radio Formula is the premier Spanish News-Talk radio station in the region and the top-rated Spanish News-Talk station in both San Diego and Tijuana.

XRST-FM 107.7 Digital formats Spanish Rock & Pop music, targeting 21-49 year old listeners.

XEXX-AM 1420 Doble XX offers local News/Talk, along with additional Radio Formula programming.

“Each station in our group stands on its own. By presenting them as a group, we offer the advertising community greater simplicity and time-saving options to reach a large segment of the Hispanic population”, added Mr. Seelert. “We feel this group of stations can compete with any group in the market. We have great strength on both sides of the border and more and more, advertisers are looking south of the border, where the economy is thriving, to reach new customers”.