State Farm Insurance and Alma DDB release national campaign.

Intersections is the title of the new advertising campaign that Alma DDB created for State Farm Insurance. The campaign was launched on March 17th in a multitude of Media. Alma DDB was responsible for the development in the Hispanic market nationwide.

For Latin people living in the United States, achieving their dreams is what drove them to come to this country. For State Farm Insurance, being there for the consumer during those trying times by offering the best options to ease their life and save money, is the main message of “Intersections”.

A total of four TV spots will be airing nationwide on Univision, Telemundo, Galavision, Azteca America, Telefutura, Fox Sport, ESPN y CNN. The first spot in the campaign is entitled “Anthem”, in which different State Farm Insurance stories are featured and focus on the consumer with a contemporary message and understanding of their needs.

The campaign will also include print media as well as Internet executions on Terra, Univision, Batanga, MSN, AOL, Yahoo y Starmedia.

The campaign was under the direction of Alma DDB President and CCO Luis Miguel Messianu. The creative team was lead by Alma DDB VP, Executive Creative Director, Enrique Faillace, Creative Director, Fedo Casillas, Art Directors Ana Testa and Christian Liu, Xotchil Serrano, Copywriter, Director of Broadcast Kurt Kirchner and agency producer Diego Colombo. The spot was directed by Cali Ameglio from Uruguay and produced in Los Angeles with Flip Films.