iris launches LatAM Operations.
February 18, 2008
Integrated marketing agency iris announced the launch of its Latin America operations with the opening of a regional office located in Miami.
Sony Ericsson will be among the first of iris‚ global clients to be serviced by the Miami office, with the agency being responsible for developing regional integrated campaigns for execution throughout Latin America, including product launches, sports marketing, retail activation, digital, sales promotion and property leveraging.
Stewart Shanley, joint CEO said, “iris now has a truly global footprint with representation in all the key regional hubs of Asia, Europe, North America and Latin America. Miami will become the base from which we will develop integrated programs that connect with audiences across Latin America.”
Overseen by joint CEO Stewart Shanley and global client services director Alex Rodrigues, the day to day running of the office will be jointly managed by Patricio Sánchez, formerly of the C-COM Group, and Sandra Cuesta who joins from Leo Burnett.
