impreMedia boosts Digital Team.
February 18, 2008
impreMedia announced the appointment of Liz Sarachek Blacker to the position of Senior Vice President, Online Sales for impreMedia.
“By bringing Liz aboard, we mark a pivotal point in impreMedia’s evolution within the fast-growing digital marketplace exclusively for the Hispanic community,” said Arturo Duran, CEO of impreMedia Digital. “With over 42 million Hispanics residing in America today and their rapid increase in Internet usage for news, sports and entertainment as well as services, impreMedia with its high visibility brands and deep understanding of this market is perfectly positioned to serve the rapidly changing needs of this community. The potential is huge and we know Liz’s passion and proven leadership in this space will help drive our growing online presence.”
In her new role, Ms. Sarachek Blacker will develop and execute online sales programs in support of impreMedia’s digital strategy and platforms. Ms. Sarachek Blacker is a leading expert in creating new and original revenue strategies that engage brands with the Hispanic community.
“There is an enormous opportunity for impreMedia to lead across all digital marketing platforms for the Hispanic community by offering digital content in a culturally relevant and powerful way,” said Liz Sarachek Blacker, Senior Vice President of Online Sales. “The Hispanic community has traditionally been underserved in the digital space in the U.S. The potential to be part of the company that brings new services to this dynamic and growing American population is an incredible role to take on—and one that matches perfectly to my affection towards and experiences working within the Hispanic marketing world. By engaging this community through the digital space, we can add brand credibility and sustainability for our advertisers and partners wishing to reach this group in a contextual and meaningful way.”