Gonzalez – Director of Sales For SBS Interactive

Spanish Broadcasting System (SBS) announced the appointment of Isidro Gonzalez to Director of Sales of SBS Interactive and Integrated Marketing.

Mr. Gonzalez will oversee interactive sales for all SBS properties, while also helping to expand product integration and cross media sponsorships.

“Isidro has a successful track record working across a variety of media platforms and we are excited to have him on board to bring together our new media and interactive offerings with our successful broadcast properties and brands,” said Cynthia Hudson- Fernandez, Chief Creative Officer and Executive Vice President for SBS. “We’ve seen a growing demand from advertisers for SBS offerings that capture the growth and reach of our online and offline assets and Isidro’s appointment will help us meet those advertiser needs.”

For the past three years, Mr. Gonzalez has served as President of Sales for CMT-NewsProNet, where he was responsible for broadcast, Internet and mobile platform revenue lines.

Before CMT NewsProNet, Mr. Gonzalez was the Director of Advertising Sales for Sony Pictures Television International, where he implemented innovative sales strategies for the SPTI Station Group. During that time, Mr. Gonzalez was also an integral part of the launch team for the Latin American version of The Weather Channel. Also, Mr. Gonzalez began working in television as the head of Product Integration for the TV show, “Sábado Gigante.“

Prior to joining Sony Pictures Television, Mr. Gonzalez worked at CBS’ O&O WFOR-4 in Miami, where he started as an Account Executive, and eventually became the New Business Development Manager and LSM. During his 10 year tenure with CBS O&O WFOR-4, Gonzalez was a part of the winning team that led the station to be the top biller in the Miami DMA.

“This position is the perfect fit for me and my advertising and marketing background,” said Gonzalez. “I’m looking forward to working with management and the sales team to build out the exciting and growing Interactive and Integrated advertising offerings at SBS.”