Yahoo! Telemundo revamps Autos Site.
February 17, 2008
Yahoo! Telemundo announced the re-launch of its Autos site with content provided by new partners Cars.com and Conduciendo.com.
The revamped autos site will be promoted throughout yahootelemundo.com and will also be showcased on the air in Telemundo programs “Nítido” and “Descontrol,” which target a 16 to 24 age demographic.
“The new Yahoo! Telemundo Autos site offers users a fun, interactive way to peruse and even purchase their favorite cars – it’s also a place where users can share their knowledge and experiences and interact with other users who share the same interests and affinity,” said Borja Perez, alliance leader, Yahoo! Telemundo.
