Canal SUR expands offerings.
February 17, 2008
Television network SUR Corporation has launched a new publication in the U.S. called SUR Titulares. The news product is a print media version of SUR’s television concept, offering a one-stop source for the most important news from different Latin American countries.
In each issue, SUR Titulares presents a weekly or bimonthly recap of the most important news stories from the main Spanish-speaking countries. The issues are published in different Latin newspapers distributed in the United States. These newspapers are able to offer their readers a summary of Latin American news and also receive promotion on the company’s TV channels, benefits which have been well-received by the ethnic newspapers.
“This is a strategic alliance in which everybody wins. We are strengthening our presence and at the same time giving our audience an increasingly better service,” said Cristina Luisis, Director of SUR Titulares.
The headlines and news are obtained from the best news outlets in countries such as Mexico, Peru, Venezuela, Colombia, Bolivia, Chile, Argentina and Uruguay, and are broadcast by the company’s various TV channels, including Canal SUR, SUR Mexico, SUR Peru and TV Venezuela.
“We’ve created this publication as part of our continued efforts to keep all Latin Americans living in the U.S. up-to-date on the most important news happening in their home countries, providing a simple way to stay in touch with the situation in Latin America,” added Luisis.