Dobarro – Account Director at MEC Bravo.

MEC Bravo, a division of Mediaedge:cia, announced that Karina Dobarro joins as Account Director, MEC Bravo. She will report to Gonzalo Del Fa, Managing Director.

Karina will be responsible for the Macy’s Hispanic Communications Planning Team. She will also oversee the Banco Popular, USPS, and Land Rover accounts. Before joining Mediaedge:cia, Karina was based at Vidal Partnership, where she managed The Home Depot media planning and buying unit. Previously, she was at Initiative Media in New York and San Francisco, working in the Broadcast and Spot Departments on a wide array of clients such as Bayer, Elizabeth Arden, Burlington, Taco Bell, Disney, and Home Depot.

“We are very excited to welcome Karina aboard the MEC Bravo team,” said Gonzalo Del Fa. “Her experience with this growing segment of the population puts us in a greater position to continue to develop communications planning aimed at the U.S. Hispanic market and we look forward to her insights as we continue to deliver actively engaging and results-driven campaigns for our clients.”