Technologies owned by the multicultural marketplace.
February 17, 2008
This report brings new surprises indicating that emerging minorities are more likely than non-Hispanic Whites to innovate once they are online. The implications are vast because these emerging minorities are likely to be more reachable via new technologies than the “old mainstream. ”
This is the second in a series of reports summarizing the data of the 2007 Multicultural Marketing Equation Study conducted by the Center for Hispanic Marketing Communication at Florida State University and DMS Research (an AOL LLC company). The Multicultural Marketing Equation Study was first conducted in 2006.
To download study CLICK on link below (Adobe Acrobat Reader required):
http://hmc.comm.fsu.edu/FSUDMSTech0308.pdf>
