GlobalHue resigns American Airlines.
February 13, 2008
GlobalHue has resigned the American Airlines business, effective March 12, 2008.
The agency began working with American Airlines in 2000 and, one year later, kicked off the successful “Comfort Zone” campaign. Since that time, GlobalHue has launched other brand marketing initiatives, including the “We Know Why You Fly” brand campaign that evolved into a multimedia platform for American Airlines and has significantly expanded its brand awareness with African-American consumers.
