When do you say ¿Hasta Cuando?
February 12, 2008
To paraphrase a line from a great movie, build it and they will come. Well, we did build it. More than 20 years ago we worked hard to build up the metrics, the insights, and the knowledge to make the Hispanic marketplace into a viable entity. We just didn’t depend…
By Carmen A. Sepúlveda is president and CEO of Act-é Marketing Solutions, Inc.
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