Cafe Wars in the US Hispanic Market.
February 12, 2008
As many of you know, the ‘Coffee Wars’ between McDonald’s and Dunkin’ Donuts and Starbucks for morning coffee supremacy are in full swing.
That war has extended to the US Hispanic Market. Both McDonald’s and Dunkin’ Donuts have been marketing their morning fancies to the US Hispanic Market for years.
Here enters Starbucks into that war in the US Hispanic Market, by selecting Houston based Lopez Negrete Communications as their newly selected Hispanic Agency to help them battle both McDonald’s and Dunkin’ Donuts in stirring up the competition for a ‘cup of cafe’ for Hispanics.
Industry observes speculated that the entrance of Starbucks into the Hispanic arena is going to have a multimillion-dollar ad effort.
Calls to the agency were not returned.
