Interep’s HITS signs Lotus Communications stations in Houston & Phoenix.

Interep’s Hispanic Independent Television Sales (HITS) announced today that it has signed a representation agreement with Lotus Communications’ KHLM-TV 43 in Houston and KPHE-TV 44 in Phoenix.

Tom Marsillo, President of HITS, said, “Houston and Phoenix are two of the country’s largest Hispanic markets, and KHLM and KPHE are both emerging Hispanic Television properties that enjoy a strong relationship with viewers in each city. We look forward to working closely with Lotus to help them maximize the advertising potential of both stations.”

Cesar Rincon, Vice President and General Manager of KHLM in Houston said, “We are very excited to join HITS because of their extensive network and experience representing TV stations across the country. Now, many national advertisers will have access to the unique news and sports programming that we offer, including live broadcasts of the twice MLS Champion Houston Dynamo.”

Ken Kwilosz Jr., Vice President and General Manager of KPHE in Phoenix added, “We are excited to have national representation from a top notch, professional team. Live coverage of the Arizona Diamondbacks has been something that we have wanted to market to clients around the country and this platform gives us the opportunity to do this.”