CHF Industries to distrubute Los Kitos products at Wal-Mart.

CHF Industries, marketers and manufacturers of fashion bedding and accessories, under such well known brands as Hello Kitty and Daisy Fuentes products, is launching the distribution of Los Kitos characters merchandise to selected Wal-Mart Stores in the continental U.S.

“We are proud to partner with CHF Industries.” says Martha Montoya, Los Kitos Creative Director. “They share our philosophy of growth through diversity, as well as our values and principles, while also understanding the dynamics of the Hispanic retail marketplace. The initiative with CHF has been a steady growth process, and our joint persistence is the basis of the relationship.”

Originally created to educate and entertain Spanish-speaking fans of all ages, Los Kitos help children (primarily ages 8-12) understand the workings of the real world by taking a light-hearted but informative approach to important topics such as nutrition, computer science, history, self-esteem, and even world events. Licensing and promotional partners who have joined the Los Kitos bandwagon span a variety of categories including kid’s meal promotions, ready to drink healthy beverages, bedding and others.

“As one of the leading marketers and manufacturers of fashion bedding and accessories in the United States, CHF respects the fundamental understanding of the Hispanic consumer that Martha brings to our relationship through Los Kitos. Together, we will break new ground using the respective unique strengths of our organizations. We are enthusiastically partnering with Los Kitos to bring these products to new consumers” said Frank Foley, CHF Industries Chief Executive Officer.