Azteca América premieres first run Novelas in the afternoon.

Azteca América announced the debut of Mientras Haya Vida on Monday, March 3, 3pm/2 C. Marking the return of internationally acclaimed actors, Saúl Lisazo and Margarita Rosa de Francisco, this soap opera kicks off “Estrenos en la Tarde,” a new series of never-seen-before productions that will fill viewers’ afternoons with passion.

Directed by Epigmenio Ibarra (Argos), this original TV Azteca production is a story about love across class lines and most of all, love across moral lines. Our two main stars could not be more different: Héctor is a wealthy land developer who intents on tearing down some old houses in order to build a mall. María is a working class single mother, who lives in one of the homes in danger. Their worlds clash, but we all know the truth that opposites attract.

Paola Núñez and Andrés Palacios, the hot young couple who became a sensation in 2006, return co-starring with Tomy Dunster and Romina Gaetiani. Margarita Rosa de Francisco, the protagonist of the international hit Amor con Aroma de Café, sings the moving theme song, “Ven a Morir.”

“In an effort to satisfy the multiple requests from our loyal viewers, we at Azteca América are premiering another TV Azteca telenovela made in Mexico,” said Harry Abraham-Castillo, Executive Vice President of Programming and Production. “With “Estrenos en la Tarde” or first-run novelas in the afternoon, we are making a considerable investment on our air time by scheduling primetime quality stories throughout our programming grid and making our counter programming strategy more effective.”