Grillet joins Fútbol De Primera.

Fútbol De Primera announced that Adriana Grillet has joined the company as the new Chief Marketing Officer. Mrs. Grillet will be in charge of leveraging Fútbol de Primera’s assets in the world of sports rights and content.

“Mrs Grillet brings to Fútbol de Primera a wealth of experience both in marketing and public relations, as well as in affiliate relations,” stated Fútbol de Primera Chairman Andres Cantor. “She is an innovator and will help steer our company to new heights as we begin a new chapter taking Fútbol de Primera to the forefront of Spanish language broadcasting.”

“Nothing in the world is achieved without passion. For this reason, I am thrilled to continue my career in the field that I know, respect and am passionate about: working with a Radio Network,” said Mrs. Grillet upon joining the Fútbol de Primera Network. “It is wonderful to join such a first-rate team that has the most important properties and rights such as the 2010 and 2014 FIFIA World Cups, the Mexican National Team and many other exclusive rights. This new marketing and promotions strategy in the new era of the Fútbol de Primera Network has been developed for the mutual benefit of our company and the stations.”