¡SORPRESA! unveils new branding.

Juniper Content Corporation’s ¡Sorpresa! Network unveiled its new branding, which refreshes ¡Sorpresa!’s on-air look. The logo and new tagline, “El Mundo que Imaginas” or “The World You Imagine,” begin to air on the channel this week.

“Our new branding and tagline underscore ¡Sorpresa!’s dynamic programming and engaging formats that use entertainment to instill positive messages and promote kids‚ creative development,” commented Maria Badillo, VP of Programming for ¡Sorpresa!. “The new look and feel reaffirms that ¡Sorpresa! offers everything that our viewers expect while transporting them to Œa world that they imagine.”