Hoffmann invites fans to ‘Free the Fun’ with Tostitos Tortilla Chips.

Tostitos tortilla chips and Food Network’s emerging star, Ingrid Hoffmann, announced a national broadcast, online and in-store campaign entitled Tostitos “Free The Fun.” The multi-layered media campaign – which runs nationally from February through December 2008 – will inspire people to “Free the Fun” with Tostitos for all kinds of occasions via Tostitos integration on Food Network programming, entertainment tips, recipes and contests online at http://www.foodnetwork.com/tostitos>, and in-store via Tostitos brand products, coupons, recipe booklets, and more.

“Working with Ingrid Hoffmann, who is known for her deliciously simple recipes and, of course, her vibrant fun personality is such a natural fit for the Tostitos brand,” said Ann Mukherjee, group vice president, marketing, Frito-Lay North America. “Ingrid brings the Tostitos brand essence to life with her creativity and energy, and now our shared fans can bring that same fun spirit into their own cooking and entertaining with friends and family.”

“For me, food and entertaining go hand in hand, so I’m thrilled to work with Tostitos and share my ideas,” said Ingrid Hoffmann. “Whether it’s developing exciting new recipes or coming up with tips, entertaining is all about good food, having fun and of course great conversation around Tostitos!”

Among the engaging activities is a Tostitos “Free the Fun” sweepstakes beginning this month, where one lucky winner will make a cameo appearance on the Food Network’s Simply Delicioso with Ingrid Hoffmann. The winner will also experience a Food Network studios tour and a trip to Miami.