AutoMercado.com integrates with AutoTrader.com.

AutoMercado.com will integrate operations with AutoTrader.com. AutoMercado.com has more than 900,000 cars listed for sale and the most traffic of any Spanish-language automobile listings site. This integration of operations with AutoTrader.com illustrates the growing importance of the fast-growing market of U.S. Hispanic car buyers and sellers. AutoTrader.com will immediately begin selling AutoMercado.com services and listings, and AutoMercado.com will have a presence in AutoTrader.com’s booth at the National Association of Automotive Dealers (NADA) Expo in San Francisco.