1-800-FLOWERS en Espanol.
January 11, 2008
1-800-FLOWERS.COM announced the launch of 1-800-FLOWERS en Espanol. The site is translated in Spanish to target 1-800-FLOWERS.COM’s Spanish speaking customers. The new website will offer consumers an expanded premium product line as well as products that are featured on 1-800-FLOWERS.COM.
“We are excited about the launch of 1-800-FLOWERS en Espanol, the new website is aimed to address the needs of the growing Hispanic/Latino market,” states CEO Jim McCann. “1-800-FLOWERS en Espanol is the next step in creating a deeper connection with our expanding Spanish speaking customer base. Additionally, I am delighted that our Hispanic/Latino customers will have the opportunity to purchase our unique gifts just in time for Valentine’s Day.”