Univision.com and National Football League launch the Ultimate NFL Experience.
January 1, 2008
Univision Online, Inc. and the National Football League (NFL) announced that they will jointly manage and operate NFLatino.com powered by Univision.com, the official U.S. Spanish-language website of the NFL.
The website includes live radio broadcasts, up-to-date stats, Hispanic player diaries, Fantasy Football and an insider’s view of all 32 teams.
“Spanish-language sports fans are already fiercely loyal to Univision.com because we offer the best content and the most interactive experience online,” said Javier Saralegui, President, Univision Online. “The addition of exclusive NFL coverage to our offerings means that advertisers need look no further when they want to reach the largest Spanish-language sports audience online.”
Brian Rolapp, Senior Vice President of NFL Digital Media & Media Strategy, commented, “Increasing our reach to the important Hispanic audience and growing our Digital Media assets are two of the NFL’s most important initiatives. Univision.com was a natural choice for us to achieve both of these objectives simultaneously.”
