Jeff Valdez Chairman of the Board @ QuePasa Corporation

QuePasa Corporation announced the appointment of Jeff Valdez as Chairman of the Board. In that role, Valdez will help guide the company as it continues its growth in the online Latino market.

In February 2004 he launched Si TV, the first English-language, Latino-themed cable channel. Valdez also serves on the boards of Si TV and Maya Entertainment, a Latino-targeted film distribution company.

“We are excited to have Jeff join QuePasa as we continue to address America’s fastest-growing demographic,” said John C. Abbot, chief executive officer of QuePasa. “His creative talent, relationships and depth of
knowledge of the Hispanic marketplace will allow us to develop innovative content that will help drive traffic to our online community and enable us to realize exciting new opportunities.”

“I strongly believe the internet, while still in its infancy, will be the new frontier in reaching the Hispanic community in the future,” said Valdez. “The ability to take what historically has been flat content and make it rich and dimensional is very exciting to me. While most marketers are still trying to get their heads around the concept of Latino 101, we are going beyond traditional thinking and seeing our audience not as a Latino audience, but instead as Americans 2.0. We’re not in Kansas anymore, Toto.”