Azteca America adds Eugene.

Azteca America announced its 62nd market: Eugene, Oregon.

“This is another piece of an exciting strategy that Churchill Media has for developing Spanish-language media to serve Latino communities in the Northwest,” said Luis J. Echarte, Chairman of Azteca America.

Over-the-air coverage is effective immediately on KXOR, channel 36 and Churchill expects to soon be available on Comcast’s channel 617 in Eugene.

“We’re excited to be able to bring these entertainment options to the growing Hispanic community in Eugene on a free over-the-air channel,” says Paul Danitz, general manager of Churchill Media.

This is the second Azteca America affiliate for Churchill Media, which began broadcasting on KXPD channel 52 in Portland last year. The group also owns the LaX Spanish-language radio network, which transmits in Yakima, Washington, as well as in Portland and Eugene, Oregon. Additionally, the group operates a talk radio station in Eugene, and an ESPN en Español radio affiliate.

“We look forward to the strong leverage that Churchill Media is developing with its television and radio in the Northwest,” said Adrian Steckel, CEO of Azteca America.