J&J selects TVP & la comunidad.
December 21, 2007
Johnson & Johnson (J&J) has selected New York based The Vidal Partnership (TVP) and Miami based La Comunidad to handle its U.S. Hispanic efforts.
After a rigorous agency search that included some of the top account planning and creative shop in our Industry, the selection came down to two agencies. How the brands will be broken down between the two agencies will be announced shortly.
