Liday – VP of Operations at All Access Entertainment.

All Access Entertainment (AAE), a producer of “live” Latino events and cultural festivals on the west coast, has named Mitchell D. Liday its Vice President of Operations as the company expands its reach into television production, entertainment development and event production.

AAE is best known for its world-famous Fiesta Broadway street and music festival celebrating “Cinco de Mayo” in Los Angeles. Now officially entitled “AT&T Fiesta Broadway Presented by State Farm Insurance,” Fiesta has become the largest event of its kind, with over 500,000 Hispanic attendees in one day, and, as the name indicates, is recognized as an industry leader in developing corporate sponsorships for its hugely popular and very consumer-friendly properties.

“The move up to VP of Operations for Mitchell comes at a time when we are literally being pulled into expanding our business scope to include more TV and event content due to our success as event producers,” says AAE President Larry Gonzalez. “Local, regional and network broadcast partners now look at our events as wonderful show platforms that deliver national and international advertising dollars. Mitchell’s experience in Production, Sales and Strategic Business Development make the timing of this move right on for where we are heading.”

As Vice President of Operations, Mitchell will be responsible for managing AAE’s individual business units while working with the company’s founding partners, Peter Bellas and Larry Gonzalez, to sustain the company’s growth.