Sensis adds to their team.

Associate Creative Director Dan Peralta and Senior Designer Manaf Al-Naqeeb have joined Sensis in its quest to help its clients capitalize on these diverse markets.

“Companies are starting to realize the importance of fostering relationships with the growing multicultural population. This has increased the demand for advertising programs that incorporate cultural nuances and leverage technology‚s high penetration levels in these niche markets,” Sensis CEO Jose Villa said. “As this happens, Sensis‚ team must continue to expand to meet this demand. Dan and Manaf have years of award-winning creative and design experience in multicultural advertising and interactive design, and their addition to our team will bring fresh ideas to our agency, our clients and to this maturing industry. Equally important, their backgrounds reflect the diversity of our work.”

As associate creative director, Peralta takes over as creative lead on Sensis‚ L.A. Care, California Sustainability Alliance, United Healthcare, California Lottery and West Basin Water District accounts. He brings 10 years of experience to his new post, having previously served as senior art director / associate creative director at La Agencia de Orci & Asociados in Los Angeles and art director for Bozell Worldwide. Peralta’s portfolio includes award-winning creative for major national and international brands, including Honda / Acura, Verizon, Allstate, Splenda and Angel Soft. Among his extensive list of awards are several from the Los Angeles Creative Club, a Telly and a silver award from Advertising Age.

Al-Naqeeb joins Sensis as senior designer after leading graphic and Web design for an architectural consulting firm in Kuwait since 2005. He has extensive experience in the design and construction of complex Web sites and has earned distinction in the Web community with a Site of the Week award from coolhomepages.com and mentions in newwebpick.com, sendyoursite.com and thesos.net. For Sensis, he will apply his knowledge in the development of Web site designs and Flash-based banner and rich media ad campaigns and online video production.