iNSPIRE! launches ‘Flying Fry’ for McDonald’s.

iNSPIRE! is launching new creative targeted toward Lateens, the bicultural Latino youth. The new campaign is a result of primary research done by the agency to further delve into the insights of the fastest growing segment. The move comes as iNSPIRE! and its client McDonald’s elevate their priority on understanding consumer insights.

The new Lateens campaign kicks off Jan. 1, in 16 markets across the U.S., and will feature broadcast, radio and rich media banner ads.

“Flying Fry” is the first television spot to kick off the campaign.