LatinWorks named Media AOR for Domino’s Pizza

LatinWorks has been assigned Hispanic national and local media planning and buying chores for Domino’s Pizza following a review. Prior to the win, LatinWorks had exclusively handled the Hispanic creative portion of the business since 2005.

The media assignment, effective January 2008, consolidates national and local media planning and buying duties previously handled jointly by Lopez Negrete Communications and MindShare.

“LatinWorks was selected for its ability to provide our team a holistic approach to both national and local media planning,” stated Tim Sullivan, director of media and Hispanic marketing for Domino’s Pizza. “Their capacity to house strategic planning, creative and media teams all under one roof for seamless communication and integration was central to our decision.”

“Our team has spent a significant amount of time studying the brand and building a strong bond with the Domino’s team and the franchisee network,” said Christy Kranik, vice president of account management at LatinWorks. “We are excited about this opportunity and look forward to taking the work to an even greater level.’