Yahoo! Telemundo announces Top Trends in Search in 2007.

Yahoo! Telemundo today announced the Top Trends in Search, as told through the millions of Yahoo! Telemundo searchers. Yahoo! Telemundo’s Top Trends in Search reveals a portrait of a politically-charged culture with celebrity and diet obsessions, a fascination for tech gadgets and a passion for soccer and baseball.

Top Trends in Search in 2007
“Why don’t you just shut up” – top 10 news stories
1. Cuba
2. Cecilia Bolocco
3. Hurricane Dean
4. Immigration
5. Bin Laden
6. Immigration Reform
7. King of Spain and Chavez
8. Pavarotti
9. Hurricane Felix
10. Peru Earthquake

This year, rumors of Cuban dictator Fidel Castro’s death caused searches for him to soar making the still very much alive leader the most searched figure on Yahoo! Telemundo news for 2007. The also notorious political figure and president of Venezuela Hugo Chavez created internet buzz when the King of Spain famously told him to “shut up” during a heated exchange at a summit of leaders from Latin America, Spain and Portugal.

In addition, the busy hurricane season, which caused significant destruction to the Caribbean, kept users searching for updates. Lastly, the immigration reform debate hit close to home for U.S. Hispanics and kept Yahoo! Telemundo users searching for more information and news coverage on this hot topic.

“With Great Power Comes Great responsibility” – top 10 movie searches

1. Spiderman 3
2. Transformers
3. Harry Potter
4. Los Simpson
5. Shrek 3
6. Fantastic Four: Rise of the Silver Surfer
7. Superman
8. Pirates of the Caribbean
9. Resident Evil 3
10. Apocalypyo

2007 closed the book on some popular trilogies and series. While Superheroes Spiderman, Superman and the Fantastic four kept fans searching for more, the final chapter of Harry Potter also caused an online frenzy.

Songstresses and Red Carpet Mavens – top 10 women searches

1. Shakira
2. Britney Spears
3. Paris Hilton
4. Jennifer Lopez
5. Alicia Machado
6. Jessica Alba
7. Vida Guerra
8. Cecilia Bolocco
9. Lindsay Lohan
10. Thalia

This year, Yahoo! Telemundo searches kept up with the twists and turns of ultra popular and the super troubled stars from Colombia to Hollywood with Shakira, Britney Spears, and Paris Hilton at the top. Traffic violations drove socialites Paris Hilton to jail and Lindsay Lohan went to rehab numerous times. Jennifer Lopez and Jessica Alba propelled buzz throughout the year and the story of Cecilia Bolocco’s mugging in Chile resulted in a great spike in searches for her.

Reggeatoneros, Balladeers, Soccer Stars and a Dictator – top 10 men searches

1. Don Omar
2. Fidel Castro
3. Daddy Yankee
4. Chayanne
5. Luis Miguel
6. Valentin Elizalde
7. Ricky Martin
8. Ricardo Arjona
9. Ronaldinho
10. Cristiano Ronaldo

This year, users could not get enough of male musicians, from urban reggaeton favorites Don Omar and Daddy Yankee, to headline-making crooners Luis Miguel and Ricky Martin. Also, users followed soccer super stars Ronaldinho and Cristiano Ronaldo play by play on and off the field.

Música to My Ears – top 10 music searches

1. Shakira
2. RBD
3. Daddy Yankee
4. Jennifer Lopez
5. Wisin and Yandel
6. Mana
7. Aventura
8. Chayanne
9. Thalia
10. Beyonce

Reggaeton and pop artists topped 2007 music searches. But Shakira, whose videos also made Yahoo! Telemundo’s Top 10 videos list week after week, was crowned as the most searched musical artist in 2007. Pop sensation RBD also had a banner year as they toured around the world and made headlines along the way – fans didn’t miss a beat and kept searching for more. Beyonce (an honorary Latina) also proved to be a favorite search for Yahoo! Telemundo users, especially after launching several songs “en espanol” and releasing a duet with fellow songstress Shakira.

Celebrities, Anime and Tattoos – top 10 image searches

1. Britney Spears
2. Shakira
3. Jennifer Lopez
4. Cecilia Bolocco
5. Naruto
6. Thalia
7. Tatuajes
8. Daddy Yankee
9. Maria Sharapova
10. RBD

Most of the top 10 image searches pulled from the top women and men searches list, focusing on singers and celebrities. But a surprisingly popular search term was Naruto, a popular Japanese comic series written and illustrated by Masashi Kishimoto with an anime adaptation. Tattoos also proved to be a popular image search, resulting in numerous searches for these permanent inked pieces of flesh art.

Homeruns, Goals and Unforgettable Plays – top 10 sports news

1. MLB (Major League Baseball)
2. Copa America
3. Real Madrid
4. WWE (World Wrestling Entertainment)
5. Copa de Oro
6. Chivas
7. Ronaldinho
8. Barcelona
9. Cristiano Ronaldo
10. Club America

2007 featured several buzz-worthy sports searches with Major League Baseball at the helm, attesting to the fact that this American pastime is also a U.S. Hispanic favorite.
Searches also highlighted users’ soccer obsession with users looking for everything from special tournaments, favorite teams, players and more.

Tunes and Tones– top 10 technology searches

1. ARES
2. iPod
3. Skype
4. Motorola
5. Sony
6. Nokia
7. Verizon
8. iTunes
9. Limewire
10. iPhone

In 2007, technophiles were looking for innovative ways to talk and connect with others and new means to download and listen to music. ARES, the music downloading software, topped the techie search list as more and more people continued their pursuit of finding and sharing music, videos and more online. Also, a cell phone had people camping on the doorsteps of local wireless stores. Apple co-founder, Steve Jobs, introduced the iPhone at MacWorld in January. From that moment on, searches on Yahoo! Telemundo soared as people clamored for the latest gadget from the company who also brought us the infamous iPod. Other phone device companies and carriers had a similarly seductive quality.

Life is a Beach – top 10 tourism searches

1. Puerto Rico
2. The Best Beaches
3. Las Vegas
4. Honduras
5. El Salvador
6. Costa Rica
7. Panama
8. Nicaragua
9. Dominican Republic
10. Canada

The Caribbean and Central America were top searches among users with Puerto Rico ranking first. The busy hurricane season, which impacted both the Caribbean and Central America, may have also kept users searching for updates. In general beach locations were hot, but dessert chic Las Vegas did not fall far behind.

Battle of the Bulge – top 10 gastronomy/food searches

1. Losing Weight
2. grapefruit diet
3. popular diets
4. low calorie and vegetarian recipes
5. Mexican Recipes
6. Recipe for home-style sauce (salsa criolla)
7. Sushi
8. Dessert recipes
9. Chocolate and Dessert Recipes
10. Chocolate Cake (bizcocho de chocolate)

This search category presented the biggest paradox as most searched for ways to lose weight while looking for ways to create delicious and mostly carb-loaded recipes.

Barbie v. Naruto – top 10 searches by Kids

1. Barbie
2. Disney
3. Naruto
4. Pokemon
5. Coloring sheets
6. Bratz
7. Barney
8. Dragon Ball Z
9. Hello Kitty
10. Mickey Mouse

This year, kids showed their love for their favorite colorful characters from stylish Barbie to urban chic Bratz dolls and Japanese favorites Naruto and Pokemon.

Barbie v. Naruto – top 10 games searches

1. Sudoku
2. Pool (billar)
3. Tetris
4. Pacman
5. Chess (Ajedrez)
6. PSP (PlayStation Portable)
7. FIFA 2008
8. Mario Bros.
9. Halo 3
10. Xbox 360

The Sudoku craze also translated into big searches, making it the number one search in the games category. Some old school games like Tetris and Pacman also made the list and even topped the ever popular Halo 3. Gaming consoles were also hot, with the PSP and Xbox 360 consoles making the top cut.

Sex, Music and Social Networking- top 10 overall searches for 2007:

1. Chat
2. Sex
3. Music
4. hi5
5. Youtube
6. MySpace
7. Horoscope
8. Maps
9. Translator
10. Greeting cards (tarjetas)

Overall, people were looking to connect, socialize and express themselves online and looked to their favorite social sites to do so. Also, 2007 brought sexy back with “sex” as a top search term, but music didn’t fall far behind as people continued to look for their favorite artists and tunes. In addition, people were eager to find direction, either from their daily horoscope or online maps.

To find out more about the top trends in Yahoo! Telemundo Search go to http://telemundo.yahoo.com/info/busquedas2007.html> or search for “Top Trends 2007” on yahootelemundo.com.