Swisher Sweets taps fourdiaz vargas for 50th commemorative booth design.

As part of the 50th year celebration of Swisher Sweets, the best-selling product line of Florida-based tobacco manufacturer Swisher International, fourdiaz vargas llc. was tapped to work on the design and development of a brand new booth that was unveiled at the National Association of Convenience Stores (NACS) Conference held November 7-9 in Atlanta, Georgia.

“Swisher International Inc. invited us to participate in the celebration of their 50th anniversary event by appointing us to design and develop their conventions booth which would showcase their accomplishments of the last five decades, stated Allan Vargas, partner, fourdiaz vargas, llc. Vargas goes on to add, “Under the theme Yesterday, Today and Tomorrow, we reflected past and current campaigns as well as their 2008 marketing campaign within the design of the booth. The booth projected both a visual and a living representation of what could be expected in the coming year.”

The National Association of Convenience Stores Conference, is one of the largest conferences in the United States and attracts more than 23,000 industry professionals who are looking for the latest innovations in their industry.

“Our Anniversary year was launched at the NACS Conference due to its relevance to our industry,” commented Jane Green Vice President of Marketing. “As part of our anniversary celebration, we commissioned the advertising agency fourdiaz vargas to handle the design and creation of a new booth reflecting state of the art technology depicting our new marketing direction.”

Attendees were able to both enjoy the visually attractive new booth as well as the exciting live tango and salsa performances of the SwisherXtreme dancers. The eye-catching performances helped to tie in all the visual aspects of the exposition.

“We are very pleased with the end-result. We feel that this new alluring design certainly speaks to people and makes a powerful statement about the brand and the company behind these high-quality products,” pointed Jose-Guillermo Diaz, partner at fourdiaz vargas, llc.